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Lunch and Learn

August 21, 2018 @ 11:00 am - 1:00 pm

Google Analytics 101 with Paige Calvert, Ecommerce Manager at Lifeguard Press

Customers are unpredictable. The only thing you can count on is that everything is always changing. You need to constantly measure your business performance so you know what’s successful and what isn’t. This presentation will speak to understanding how to use Google Analytics to boost your SEO and build marketing plans to increase customer reach. Paige Calvert is an Ecommerce Manager at Lifeguard Press working with Ban.do, Kate Spade, Lily Pulitzer, Vera Bradley, and Steel Mill & Co. brands. A WKU alum, Paige has experience as a media buyer, market analyst, ecommerce manager, and independent local consultant.

Menu by Mission Catering
NOLA comes to BG:

-Blackened chicken
-Blackened shrimp with creole gravy
-Red beans and rice
-Mushroom and leek etoufee
-Blistered garlic green beans
-French Quarter baguettes
-Teas & water


August 21, 2018
11:00 am - 1:00 pm


The Historic Railpark and Train Museum
401 Kentucky St
Bowling Green, KY 42101 United States
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